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Google reveals keyword search volumes – and why you should care
Don’t know how I missed this one, but last week – and without much fanfare – Google announced that it would now reveal approximate search volumes from within its Keyword Tool. The excellent Jason Baer...
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79 out of 100 top UK PR companies don’t offer online PR services: Bigmouthmedia
I’ve just come across a recent survey from Bigmouthmedia that claims that 79 out of the 100 top UK PR companies don’t offer online PR services. They also say that only 14% of the operations that...
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Five key online PR statistics for the UK (and why certain pages rank better...
The following stats should be of interest to anybody who is in the market for selling (or buying) online PR services: 1. The term “online PR” is searched for around 266 times per day in the UK. 2. The...
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PR via e-mail: the worst that can happen
Mark Brownlow’s excellent E-Mail Marketing Reports blog has a great post today called “E-Mail Marketing: the worst that can happen”. Given my recent post about what PR can learn from e-mail marketing...
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Engagement – PR’s lost metric
I was intrigued by a recent blog post from Tom Foremski where he “raised the possibility of PR agencies developing the ability to drive lots of traffic to specific news stories” and suggesting that...
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What engagement time tells you about the value or otherwise of online press...
Consider the following: 1. An average person can read around 200 words per minute on screen. 2. The average UK Guardian website reader spends around 7 mins and 30 seconds per visit (according to...
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